Why bother ? exotic was right, just let it be, music will find them, if it needs.
I usually play something randomly and surprise people, and most of them had good feedback, like actually getting into it and dancing to it, but had no or some touch with any kind of electronic music. It is all about mementum, and when you play something to someone, it has to be at the right timing, situation or place. People are easily hooked on anything if it matches their moods at certain moment. Just hook them slowly, intuitively, discreetly.